Artwell was born from a simple question that kept coming back:
Friends and visitors at home would often admire our interior, the art, the furniture, the objects with character. And when I told them that most of it came from auction houses, their enthusiasm would quickly turn into hesitation.
That was the moment we knew something had to change.
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For many people, auctions feel intimidating. They love beautiful things, but don’t know where to start or even what they truly like. That’s why we created Artwell: a platform that helps people define their taste and connects them with curated, high-quality pieces from trusted auction houses around the world.
Our intuitive swiping mechanism lets users explore objects visually and naturally. The more you swipe, the better we understand your style and the more accurately we can match you with pieces you'll genuinely love. Whether you're a first-time buyer or a passionate collector, Artwell ensures you never miss the right item again, no matter where it is in the world. We’ll make sure it gets to your doorstep, beautifully, safely, and seamlessly.
For Buyers
Artwell is the easiest way to discover what you love and to start collecting with confidence. No more guesswork, not an intimidating process, just a personal, enjoyable way to explore timeless objects that fit your style. And because we work with professional auction houses, every item is curated, checked, and chosen with care.
For Auction Houses
Artwell brings your auction to a wider, more diverse audience, including younger and first-time buyers. We lower the threshold, simplify the journey, and ensure your curated lots are matched with people who genuinely appreciate them. We also support your mission: giving exceptional objects a second life in new hands.
We believe in the power of reuse. In a world where sustainability is more important than ever, Artwell helps promote a circular economy, where pre-owned, high-quality items are not only reused, but re-loved. Through technology and taste, we’re connecting people to objects with stories, and giving both a new beginning.
We’re a close-knit group of experienced, knowledgeable, and endlessly curious humans. We’ve known each other for years, from working side-by-side at other companies, growing together, and now building something we truly believe in. Each of us brings a different superpower to the table: whether it's tech, design, strategy, art, or coffee-making. Where one of us falls short, another jumps in, not because they have to, but because we work better when we work together.
We finish each other’s…
Bug fixes, slide decks, and probably sentences too.
We laugh a lot (often at ourselves), work hard, and share one thing in common:
We’re passionate about making the art world more exciting, accessible, and beautifully digital.
And yes, we have an office dog
A Frisian Stabij, true to her roots: gentle, loyal, clever, and quietly watching over the team like a four-legged project manager. She keeps us grounded.
With Artwell, auction houses reach the right buyers and collectors find the right works. One platform, two perspectives, endless possibilities.
Artwell was founded to make auctions less intimidating and more inspiring. Today we help buyers discover what they love and auction houses reach the right audience.
