About

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Pieter Verbruggen is no stranger to success. A serial entrepreneur with a remarkable track record, he has founded and sold multiple thriving software companies over the years. Recently, he shifted his focus to investing, putting his expertise and capital into a variety of ventures. However, Pieter’s entrepreneurial spirit couldn’t rest for long. Once again, he found himself at the helm of a new company—Artwell, a project born out of his passion for the art world.

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Pieter’s connection to art runs deep. During his studies, he spent considerable time immersed in the art scene, gaining valuable hands-on experience through internships. He studied at the prestigious Sotheby's Institute, where he graduated from Sotheby’s Amsterdam branch. His primary responsibility during this time was monitoring the Northern European art market. It was a role that opened his eyes to the intricacies of the industry and the untapped potential for innovation.

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As Pieter pursued his entrepreneurial ventures, he realized a persistent problem that frustrated him as both an art enthusiast and an investor. Despite being deeply involved in the European art market, he frequently missed out on remarkable pieces because he wasn’t aware they were available. The European auction houses were fragmented, with no central system linking them, and keeping up with all the auction houses was a time-consuming task. This inefficiency planted a seed in Pieter's mind—there had to be a better way to navigate the art market.

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That’s when the idea for Artwell was born.

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Pieter envisioned a tool that would seamlessly track art sales across multiple auction houses, alerting users to upcoming auctions and the specific pieces they were interested in. But it wouldn’t just be a simple aggregator. Artwell would leverage the latest technology to offer smart insights, personalized notifications, and comprehensive market visibility. His goal was to build a platform that would not only save time but also enhance the way collectors, investors, and enthusiasts interacted with the art market.

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Artwell is more than just another tech product—it’s a passion project that merges Pieter’s love for entrepreneurship with his background in the art world. It is a tool designed to revolutionize how the European art market is accessed, ensuring that no opportunity is ever missed again.

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With Pieter at the helm, Artwell is poised to become a game-changer in the art world, bringing efficiency and innovation to a market that has long been in need of both.